Action Triggers - What does each one mean?
Understanding the use case/purpose for each trigger available under Actions will help you make the most out of this great feature.
Here's a breakdown of the various triggers currently available and what they cover:
User Actions are specific to the engagement a user makes throughout your entire account rather than a specific product.
Creates Account - this trigger will activate when a user opts into or purchases a product in your account for the very first time. It will not occur if the user is added manually or by webhook. The user must opt-in or purchase a product directly in your account for this trigger to work.
Earns 'X' EP - 'X' is the predetermined # of Engagement Points (EP) that you set for this action. The trigger will work when a user reaches the specific # of EP for engaging with your overall account/products.
First Log In - this trigger will ONLY work when a user physically logs into your account from your sign-in page for the first time. It will not work if the user is 'logging in' via a one-click link for a product or uses the quick 'log in' button at the time of opt-in or purchase.
Product Actions are specific to the engagement a user makes within a specific product.
Added to Product - this trigger will occur whenever a user is assigned access to a product no matter the method: opt-in, purchase, added by webhook or manually added by Admin.
Purchased Product - this trigger will only work when a user purchases a product directly from within your MV account. It will not take place is someone is added to the product manually or by webhook.
Unlocked Product - specific to Bonus Products which unlock based on a specific # of set EP. It will activate when a user receives access to the specific product by achieving the required # of EP within your account.
Viewed Teaser Content - will occur when a user visits the product's teaser page for the first time.
Earns X Product EP - 'X' is the predetermined # of Engagement Points (EP) that you set for this action and is specific to the engagement within the particular product where you create the action. The trigger will work when a user reaches the specific # of EP referenced.
Ghosts on Product - this will take place when a user has been added to a product but has yet to complete at least one lesson (by marking it as complete) with the first 10 days.
Star User on Product - will occur when a user has finished the specific product at a rate FASTER than 3 days person lesson.
Completes Product - this trigger will be activated when the user completes the entire product by marking all lessons/modules complete.
Completes Module - will occur once the user has marked all lessons within the specified module as complete.
Unlocks Module - specific to Bonus Modules which unlock based on a specific # of set EP earned within the product. It will activate when a user receives the required # of EP within the product.
Completes Lesson - occurs when the user marks the specified lesson as completed.
Fails Quiz - will activate when a user submits their answers to a set of quiz questions and has at least one incorrect multiple choice answer or has left an essay answer blank.
Passes Quiz - will take place when a user submits their answers to a set of quiz questions and has answered all multiple-choice questions correctly and provided an answer for all essay questions.
For additional insight & tips, check out this tutorial video where we review each Trigger individually: